Are you passionate about flowers and eager to turn that passion into a successful career?

Look no further than Industry Ready Online, your comprehensive career course designed to equip you with the knowledge, skills, and support you need to thrive in the floral industry.

At Industry Ready Online, we understand that launching a career in the floral business requires more than just a love for flowers – it demands a deep understanding of the industry, strong business acumen, and practical skills in flower processing, design, and customer service.

That's why our program offers a holistic approach to career development, blending practical flower knowledge with essential business modules and personalized career support.

Throughout the program, spanning four terms, you'll delve into every aspect of the floral industry, from flower identification to retail designs, event planning to business development.

Each term is carefully curated to cover a wide range of topics, ensuring that you graduate with a comprehensive understanding of the industry and the skills needed to succeed.

Here's what you can expect to learn over the course of the program:

Weddings & Events

Term 3 of Industry Ready Online takes students into the specialised world of wedding and event floristry. Students develop the professional skills required to design, quote and create floral work for weddings and events, while learning about client briefs, sustainable practices, mechanics, styling and the commercial side of running a profitable wedding business.

1. Wearables, Buttonholes, Corsages & Floral Details

Students learn how to create a range of professional wearable florals, including buttonholes, corsages, flower crowns and other floral accessories. They explore the mechanics required to securely construct wearable designs while ensuring they remain comfortable, lightweight and appropriate for the occasion.

Students also learn a range of wiring techniques, including wiring individual flowers and botanical elements for use in wearable floristry and wedding designs. This module also introduces the creation of cake flowers, teaching students how to prepare and construct floral elements specifically for wedding cakes while considering presentation, mechanics and safety.

2. Wedding & Event Quoting – From Wholesale to Retail

Understanding how to quote professionally is essential when working within the wedding and events industry. Students learn how to work from wholesale flower and sundry costs through to a profitable retail quotation, taking into consideration labour, mechanics, delivery, installation and other associated business costs.

Students learn how to interpret and develop a client brief, ask the right questions and understand the client’s vision, requirements and budget. They also explore how to create a profitable and sustainable wedding business, ensuring that beautiful floral work is supported by sound commercial decisions.

3. Bridal Bouquets & Sustainable Wedding Floristry

Students explore the world of bridal bouquets, with a focus on creating beautiful designs using more sustainable floristry techniques. They learn about different bouquet varieties and the characteristics of each style, developing an understanding of how bouquet shape, flower selection, colour, texture and mechanics influence the overall design.

Students also learn to identify different wedding styles and aesthetics, from classic and traditional celebrations through to contemporary, romantic, garden-inspired and modern weddings. This allows students to develop the skills required to design florals that complement the overall styling, venue and personality of each couple.

4. Traditional Teardrop Bouquets & Floral Design Principles

Students learn how to create an eco-friendly traditional teardrop bouquet, developing their understanding of structure, mechanics, proportion and movement. The focus is on creating a professionally balanced design while considering sustainable alternatives to traditional floral mechanics.

This section also explores the elements and principles of floral design, including line, form, colour, texture, space, balance, proportion, rhythm, harmony and movement. Students learn how these principles work together to create visually successful wedding florals.

5. Large-Scale Wedding & Event Florals

Students are introduced to the creation of large-scale wedding and event florals, including arbor arrangements, plinth designs and statement floral installations. They learn how to approach larger designs with consideration for scale, structure, mechanics, venue aesthetics and the practical requirements of installation.

Students also create all-round floral arrangements and luscious centrepieces, developing their understanding of designs that need to be viewed from multiple angles. They explore different types of wedding and event bouquets and consider the aesthetics of bridal bouquets, including shape, flower selection, colour palette, texture, movement and overall proportion.

By the end of Term 3, students will have developed a stronger understanding of the creative, practical and commercial requirements of professional wedding and event floristry, from the initial client brief and quotation through to design, construction and presentation.

6. Processing Tools and Design Techniques: Master the tools and techniques essential for processing flowers and creating stunning floral designs that captivate and inspire.

7. Sketching and Color Palettes: Learn how to identify and work with different colour palettes in floral design. This includes understanding colour hues, recognising correct colour forms, and identifying how colours are grouped together. Students will explore how colour combinations create harmony, contrast, and balance within a design, and how thoughtful colour selection can enhance the overall visual impact of floral arrangements.

8. Pricing Strategies: Understand the art of pricing your floral creations appropriately to ensure profitability while remaining competitive in the market.

9. Flower Preparation Techniques: Explore the intricacies of flower preparation, from conditioning and grooming to handling and storage, ensuring that your flowers remain fresh and vibrant.

10. Straussing and Eco-Designs: Discover the art of straussing and eco-friendly floral design techniques that prioritize sustainability and environmental consciousness.

11. Proportions, Scale, Balance, Harmony, and Rhythm: Learn the principles of design and how to apply them effectively to create balanced, harmonious floral arrangements with visual appeal.

12. Wrapping Techniques: Master the art of wrapping floral arrangements elegantly and professionally, adding the perfect finishing touch to your creations.

13. Special Events: Gain insight into designing floral arrangements for special occasions such as funerals, events, and weddings, understanding the unique considerations and requirements of each.

In addition to comprehensive coursework, Industry Ready Online offers personalized career and job support, helping you develop your business acumen and create a solid business plan tailored to your goals.

Whether you dream of owning your own floral shop, working as a freelance floral designer, or pursuing a career in event planning, our expert instructors and career advisors will guide you every step of the way.

Are you ready to take the first step towards a fulfilling and prosperous career in the floral industry? Enroll in Industry Ready Online today and blossom into the successful floral professional you were meant to be.

What would this program make you capable of?

• Florist Assistant

• Floral Designer

• Floral Manager

• Florist Owner

Course Cost
Industry Ready Online Term 1 - $1250 + GST
Industry Ready Online Term 2 - $1250 + GST
Industry Ready Online Term 3 - $1250 + GST
Early Bird LAUNCH SPECIAL - $3500 + GST