Are you passionate about flowers and eager to turn that passion into a successful career?

Look no further than Industry Ready Online, your comprehensive career course designed to equip you with the knowledge, skills, and support you need to thrive in the floral industry.

At Industry Ready Online, we understand that launching a career in the floral business requires more than just a love for flowers – it demands a deep understanding of the industry, strong business acumen, and practical skills in flower processing, design, and customer service.

That's why our program offers a holistic approach to career development, blending practical flower knowledge with essential business modules and personalized career support.

Throughout the program, spanning four terms, you'll delve into every aspect of the floral industry, from flower identification to retail designs, event planning to business development.

Each term is carefully curated to cover a wide range of topics, ensuring that you graduate with a comprehensive understanding of the industry and the skills needed to succeed.

Here's what you can expect to learn in Term 2:

Memorial Tributes

Term 2 introduces students to the specialised world of memorial floristry, developing a deep understanding of the different types of floral tributes used to honour and remember a loved one. Students learn about the purpose, structure and presentation of memorial designs, including the importance of creating arrangements that are thoughtful, respectful and professionally presented.

1. Pricing from Wholesale to Retail

Understanding how to price floristry work is an essential part of running a successful floral business. Students learn the key components of professional pricing, from wholesale flower costs and sundries through to labour, overheads, mark-ups and retail pricing. This gives students the knowledge and confidence to calculate accurate and profitable prices for their floral designs.

2. Sheaths & Eco-Sustainable Memorial Designs

Students learn how to create professional floral sheaths and explore eco-sustainable approaches to memorial floristry. This includes understanding alternative techniques and materials that reduce reliance on traditional floral foam, while still achieving beautiful, structured and professional results. Students develop an awareness of responsible floristry practices and how sustainability can be incorporated into their everyday work.

3. Large Floral Flatbacks & Professional Quotations

Students learn how to create large-scale floral flatbacks, developing their skills in construction, mechanics, balance and flower placement. Alongside the practical design work, students learn how to prepare a professional floral quotation, including understanding a client’s brief, calculating flower and sundry requirements, pricing the design and presenting a clear quotation to the customer.

4. Flower Knowledge – Line, Main & Filler Flowers

A strong understanding of flowers is fundamental to professional floristry. Students develop their knowledge of line flowers, main flowers and filler flowers, learning how each category contributes to the structure, movement, texture and overall appearance of a floral design. This knowledge supports students in making informed flower selections for both everyday retail work and specialised floral commissions.

5. Retail Floristry

Students are introduced to the professional practices involved in retail floristry, including how to work with customers, understand a floral brief, select appropriate flowers and create designs that meet the client’s needs and budget. The focus is on developing the practical knowledge, communication skills and professional standards required when working within a retail florist environment.

Memorial Tribute Identification

Students learn to identify and understand the different styles of memorial tributes commonly requested by clients. This includes understanding the purpose and appropriate use of different designs, how they are constructed and how to interpret a customer’s requirements with sensitivity and professionalism.

Casket Sprays

Students learn the fundamentals of creating professional casket sprays, including design principles, flower selection, mechanics and construction. They explore the use of floral foam and Oasis, as well as alternative and more sustainable approaches where appropriate. Students develop an understanding of proportion, shape, placement and presentation to create a respectful and professionally finished tribute.

6. Oasis & Eco-Sustainable Practices

Term 2 explores the correct use of Oasis and traditional floral mechanics while also encouraging students to consider more sustainable alternatives. Students gain an understanding of how floral foam is used within professional floristry and learn to make informed choices around mechanics, materials, flower conditioning and design techniques to support more environmentally conscious floristry practices.

7. Processing Tools and Design Techniques

Develop practical skills using the essential tools and techniques required for processing flowers and constructing professional floral designs. Students build confidence in selecting and using floristry equipment safely and effectively while developing strong technical foundations.

8. Sketching and Colour Palettes

Learn how to identify and work with different colour palettes in floral design. This includes understanding colour hues, recognising correct colour forms, and identifying how colours are grouped together. Students will explore how colour combinations create harmony, contrast, and balance within a design, and how thoughtful colour selection can enhance the overall visual impact of floral arrangements.

9. Flower Preparation Techniques

Explore professional flower preparation practices, including conditioning, grooming, handling and storage. Students learn how correct preparation supports flower longevity, quality and presentation across a range of floral designs.

10. Straussing and Eco-Designs

Discover the art of straussing alongside environmentally conscious floral design techniques. Students explore practical ways to achieve professional results while considering sustainability and responsible material use.

11. Proportions, Scale, Balance, Harmony, and Rhythm

Develop an understanding of the fundamental principles of floral design, including proportion, scale, balance, harmony and rhythm. Students learn how these principles work together to create visually cohesive and professionally presented arrangements.

12. Wrapping Techniques

Develop professional wrapping skills for floral arrangements and bouquets, focusing on presentation, protection and finishing techniques that enhance the overall customer experience.

13. Special Events

Gain an understanding of floral design requirements for special occasions, including funerals, events and weddings. Students explore the different considerations involved in creating appropriate designs for specific clients, settings and occasions.

In addition to comprehensive coursework, Industry Ready Online offers personalized career and job support, helping you develop your business acumen and create a solid business plan tailored to your goals.

Whether you dream of owning your own floral shop, working as a freelance floral designer, or pursuing a career in event planning, our expert instructors and career advisors will guide you every step of the way.

Are you ready to take the first step towards a fulfilling and prosperous career in the floral industry? Enroll in Industry Ready Online today and blossom into the successful floral professional you were meant to be.

What would this program make you capable of?

• Florist Assistant

• Floral Designer

• Floral Manager

• Florist Owner

Course Cost
Industry Ready Online Term 1 - $1250 + GST
Industry Ready Online Term 2 - $1250 + GST
Industry Ready Online Term 3 - $1250 + GST
Early Bird LAUNCH SPECIAL - $3500 + GST